Great work from greatworks
Today Ted Persson paid us an visit. Ted is one of the founders of greatworks. He talked about their approach to digital media and some of their biggest clients. At first he talked about the beginning of the internet and the changes up til today.
Greatworks has an interesting model that they use. they try to simplify the word internet by calling it a big city, or in fact the largest city in the whole wide world. The city is then divided into smaller areas and these areas are such as Nich media, E-commerce, dicussion forums etcetera.
Then Ted presented their biggest client Absolut Vodka. They have worked with them for 9 years and he showed us some great advertising and thoughts about the advertising itself.
Check out http://www.absolut.com.
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