danieldlx

Another lecture yesterday and yet again about trends (not that it is uninteresting i any way). This time Katarina Graffman from inculture. She is has started her own company (January 2008) and work as a trendspotter. Her company then provides solutions to companies based on the sightings they make. One working method that they use is that they actually live with people in their homes and analyze their behaviours! Big Brother? The lecture was mainly about youngsters in the ages 15-20. I got some information that I allready knew but also some interesting new ones. The lecture felt a little stressfull due to the lack of time and mass of content.